Same Time, Same Place

For all of you frequent readers, I would like to take this moment to say "thanks." As far as experiments go, this one has been a doozy from the beginning. Will it continue to garner the same intrigue? Who knows, but let us continue.

If you have forgotten, social media is a big part of my discussions (although if you were lucky enough to read the last post about princesses you just lucked out). I have been reading a lot of articles about optimizing your social media strategies, and I think it can be boiled down to a few key points.

1. Know which groups you are targeting to get a more accurate picture of which mediums to use.
2. Update constantly: In the world of today, we search for new. If you have a page that is old and kind of boring... you may want to consider breathing fresh life into it
3. Speak directly to your audience: One of the beautiful things about social media is that it is a way to level the playing field. Your audience can know you, and better yet, you can know your audience. This makes communicating with them directly easier, and they will appreciate it.
4. Keep on top of it: If you post and post and post but never follow who is reading or looking or consuming, what good did you just do? People may know you, but was it what you had been trying for? With the internet we have the ability to see how many people are viewing the content.
5. Employ open conversation... people will trust you and your product (be it you, a service, or a good) more if they feel like they can talk to you about it, and that you will do something. If you want an excellent case study of a product that did not do this, check out Emeril's Cookware. For every positive review, there are another five-ten negative ones... and the negative ones are frightening.
6. Connect your mediums to each other. Give your consumer the chance to link to you in more ways... as long as those ways are establishing your brand rather than giving you more stuff to worry about that wont matter anyway.

These are just a few tips that I found. What are some interesting articles you have read?